Lesson No. 4. TA/CP. Dividing the Target Audience into Client Segments. Drawing up a unique Value Proposition for each segment.
A startup usually makes a product “for everyone who needs it.” To save resources, you need to focus and deliver relevant messages to specific user groups. As a team, we determine who will use our product, divide the target audience into Client Segments, and create a unique CP for each. We write an offer - a unique selling Value Proposition to each client segment in the words of the consumer himself.
Video lecture: Lesson No. 4/15 Technological Innovation and Entrepreneurship with NPTEL-NOC IITM" [00:30:14]
Presentation: Slideshow with 10 slides.
Video lecture:Target Audience from John Walters [00:09:12]
Presentation: Slideshow with 19 slides.
Video lecture: What is Value Proposition Canavas? with B2B International Market[00:02:13]
Presentation: Slideshow with 11 slides.
Grade. Base. A questionnaire on the above topic in order to “test yourself” and your understanding. Show to inspector if necessary. "Built-in mandatory test ➡️available via a separate link
Additional Materials in English:
Before the Startup by Paul Graham from Y-Combinator
Development of a value proposition for a startup, Value Proposition Canvas tool, Dmitry Maslennikov (--:--:--)
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